The National Association of Realtors, the nation’s largest trade group, owns a seven-year-old technology company into which it pours tens of millions every year. How does that funding compare to the initial funding for the biggest real estate company — Zillow Group — in the country?
- Zillow got more than twice as much funding in its first few years than National Association of Realtors tech company Realtors Property Resource (RPR).
- NAR is pouring tens of millions annually into RPR and its board intends to continue to fund RPR "into the foreseeable future."
- Both Zillow Group and NAR have chosen to offer their agent customers tools to do business better. Neither RPR nor ZG is profitable.