The National Association of Realtors, the nation’s largest trade group, owns a seven-year-old technology company into which it pours tens of millions every year. How does that funding compare to the initial funding for the biggest real estate company — Zillow Group — in the country?
- Zillow got more than twice as much funding in its first few years than National Association of Realtors tech company Realtors Property Resource (RPR).
- NAR is pouring tens of millions annually into RPR and its board intends to continue to fund RPR "into the foreseeable future."
- Both Zillow Group and NAR have chosen to offer their agent customers tools to do business better. Neither RPR nor ZG is profitable.
The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills