Technology

CallAction ensures no real estate lead gets left behind

Startup marketing and management tool does much more than assist agents
  • Text-message driven agents may find CallAction to be one of the best solutions available to communicate with new leads.
  • The software offers an array of components -- such as email dialogue, call forwarding and broker management tools -- that can be purchased individually.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. CallAction is text-message driven lead generation and marketing software. Platform(s): Browser-based, device-responsive Ideal for: All size agencies and teams, smaller agencies will realize most value Top selling points Automated texting to leads Several ways to customize prospect interaction Prospect record generated in moments Top concerns Investing in full suite of CallAction features may replicate existing software tools Agents not comfortable with texting and mobile tech may not adopt What you should know Some people confuse CallAction as being a virtual assistant solution because it can communicate with prospects on its users' behalf. It does way more than a virtually assist, as evidenced by its many recent recognitions in the real estate tech world. CallAction was one of four companies (along with Spacio, ListReports, and Clo...