Marketing

5 tips to make stepping in front of the camera less scary

Don't be afraid to get out there and do it
  • Be you. If you try to fake it, you won't make it.
  • Short and sweet wins the day. Don't try to do a documentary on your listing or your topic.
  • Don't obsess over trying to make it perfect. Post it, and move on to the next one.

As a self-proclaimed "camera hog," I don’t have many issues with going in front of the camera. It’s the reason I have a degree in broadcast journalism, which I used for a decade before going into the real estate business. So it was an obvious transition for me to take on video in marketing homes. When Periscope -- and now Facebook Live -- came out, you can say I died and went to heaven. But I’ve found so many of my friends struggling to take it on, and it left me wondering why. It’s fun, it gets your name out there, it’s free -- and now it’s easier than ever. (Hint: it’s all in the palm of your hand -- no big cameras to haul around.) But still, my friends and co-workers struggle with the idea of putting themselves out there for everyone to see. It has lead me down a new road: coaching. I’ve been helping some of my favorite people get over their hurdles and take on the new social media trend. Here are five tips and tricks to help you tackle your own video ...