Can Florida's largest MLS deliver a 'portal-like' consumer experience?

  • One of the largest MLS's in the country, My Florida Regional MLS, will launch a revamped consumer site in January with the aim of delivering leads to its agents.
  • The site will feature a tool found on no other public site: a predictive analytics-powered affordability calculator from TLCengine that considers a home's "true lifestyle cost."
  • MFRMLS has not yet decided whether it will join the Broker Public Portal, a project to create the first nationwide MLS consumer site.

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Join real estate's best to unlock growth at Connect SF, July 17-20, 2018

Move over, Zillow. Scoot on down, Broker Public Portal. My Florida Regional MLS (MFRMLS) is revamping its consumer site with a feature no third-party portal yet delivers: a tool that helps buyers scope out homes based on true cost of living — beyond just mortgage payments.