Can Florida's largest MLS deliver a 'portal-like' consumer experience?

New listing site to feature unique predictive analytics tool that generates true cost of living
  • One of the largest MLS's in the country, My Florida Regional MLS, will launch a revamped consumer site in January with the aim of delivering leads to its agents.
  • The site will feature a tool found on no other public site: a predictive analytics-powered affordability calculator from TLCengine that considers a home's "true lifestyle cost."
  • MFRMLS has not yet decided whether it will join the Broker Public Portal, a project to create the first nationwide MLS consumer site.

Move over, Zillow. Scoot on down, Broker Public Portal. My Florida Regional MLS (MFRMLS) is revamping its consumer site with a feature no third-party portal yet delivers: a tool that helps buyers scope out homes based on true cost of living — beyond just mortgage payments.