• The biggest social media crime you can commit is using a platform simply to promote yourself.
  • Outsourcing your handwritten notes is not an option.
  • Attach unique codes to your paper flyers to combine an old-school and digital method.

Jordan Scheltgen and Justin Kerby dive into five faux pas that will damage your marketing efforts this year.

1. Not being social on social media

The biggest social media crime you can commit is using a platform simply to promote yourself.

The two industries with the least amount of social media interaction include marketing, and the real estate industry. Why? These groups are always trying to sell their services.

Would you walk into a dinner party and shout, “I’ve got three beds, two baths!”? Are you reading this as someone who only posts photos of their listings on Facebook?

Get off your soapbox, and starting having conversations instead.

2. Cheap digital outsourcing

You can’t pay $29 month to have a company take care of your social media posting and expect the world in return. You’re going to be disappointed.

Don’t outsource; post for yourself.

If you don’t know how, read up, teach yourself, use the tools learn the stuff. It doesn’t have to take up your whole day. Dedicate an hour a week, use a scheduler like Buffer or Hootsuite — and bam, you’re done.

3. Faking your handwritten notes

Take the time to write out 100 to 150 real handwritten notes. Not the kind you have a company write for you and print out.

Handwritten notes give your clients the warm and fuzzies. Did you get an e-card from a business over Christmas? How did that make you feel?

4. Bcc’ing your mass emails

Switch to MailChimp or another e-newsletter distributer instead of using Gmail, Hotmail or Outlook and bcc’ing your mass emails.

The newsletter services make your emails a lot prettier, allow people to unsubscribe or subscribe and give you analytics to make informed decisions.

5. Sending out flyers without trackers

Today, you don’t have to send a paper flyer out and hope you get a phone call from it. If you attach unique codes to your flyers, prospects can enter the code online, and you can see which homes and ZIP codes actually picked up your promotion.

Jordan Scheltgen is the founder of Cave Social. You can follow him on Twitter @cavejordans or connect with him on Facebook

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription