What real estate pros should know about the new Snapchat

The only thing that’s constant is change

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Last year, I switched from a PC to a Mac because I thought it couldn’t be that hard to learn, however, I very quickly found myself lost and spending hours on tasks that used to take me minutes. I kept telling myself that millions of people couldn’t be wrong. Apple users aren’t just fans, they're fanatics, and they must know something that I didn’t. I googled how to do everything, and after a few weeks of cursing this 13-inch technological quagmire, things started to become easier and make sense. Now, I love my Mac! I realize now that my resistance stemmed from my fear of change. Just like the changeover from one system to another, the latest Snapchat update is proving to be a bit shocking to its user base. It’s not really fair to label the recent change as an “update,” when truthfully, it’s a complete platform redesign. Snapchat didn’t simply add a few new features, it totally overhauled the user experience. Who knew that the "dying" app could stir up so m...