Released on Monday, the 15th annual Swanepoel Trends Report shifts the spotlight to Zillow, Keller Williams and Compass in a bid to advise brokerages on how to prepare for lasting success in a changing real estate landscape.
“The in-depth report, at over 200 pages, provides valuable context on how the real estate industry is changing from a traditional and fragmented industry to one with larger companies powered by scale, artificial intelligence-driven platforms, and an aggressive focus on an enhanced consumer experience,” a spokesperson said.
The biggest trend for 2020 is the continuing rise of the iBuyer, according to the report, which looks at how Zillow, Opendoor, Offerpad and others are “big-bet dreams of venture capital investors” while also exploring how the model went from servicing sellers to serving buyers as well as disrupting the traditional real estate transaction.
Zillow gets its own profile in the report alongside Compass and Keller Williams. But the iBuyer chapter also provides a closer look into Opendoor’s operation in Denver. Another chapter of the report focuses on the practical financials of running a brokerage and how brokerages can improve their bottom lines.
“By diving into the 33 line items of the traditional brokerage profit-and-loss statement, the report’s brokerage finances chapter gives brokers a clear picture of how the industry’s changes affect their business, and how to prepare for a sustainable future,” a spokesperson for the company said.
The final section of the report focuses on challenges facing multiple listing services, as well anti-trust lawsuits filed against several brokerages, holding companies and the National Association of Realtors. It also focuses on how brokerages can help consumers post-transaction and security threats on which brokerages need to focus.