Jay's Stories
Opinion
Marketing and building your brand are 2 of the most essential things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail
Opinion
You may have the best intentions in the world and consider yourself an advocate for women (I do). But now's the time to shut up and listen — don't learn this lesson the hard way
Opinion
Volunteering for committee membership takes time. Attending meetings takes time. Simply applying takes time. It’s all time well spent
Opinion
Agents are prone to wanting to fix everything; it’s the nature of the business. That makes it tough to communicate in the face of uncertainty
A good leader will improve the chance of success for their brokerage, their agents, their team and themselves
Opinion
You want to help your clients, that’s totally understandable. You need to remember, though, where your expertise lies, and it's not in predicting the future of a very volatile situation
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
