10 ways to create marketing buzz for your real estate brand
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
by Bernice Ross Nov 26
The dual benefits of all-cash home sales and moving prior to selling
Whether you're a new agent or simply navigating a tight market, all-cash offers can be a game-changing part of your buyer agent strategy, New American Funding's Rick Arvielo writes
by Rick Arvielo Nov 26
For the win! 5 tips for mastering the listing presentation
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
by Nick Schlekeway Nov 26
After accident, Utah Realtor raises alarm over kids at home showings
Some parents enjoy having children involved in the decision-making process of buying a home by accompanying them on showings. But is it worth the risk? Not according to Karina VanOrman
by Lillian Dickerson Nov 25
Buyer-broker agreement may limit how brokers compete, DOJ warns
Ahead of a final Nov. 26 approval hearing on NAR's proposed class-action settlement, DOJ lawyers narrowed in on a provision requiring written agreements between buyers and agents before tours
by Taylor Anderson Nov 25
Lesson Learned: Stay on top of the latest news in your market
Learn how NYC associate broker Maria Daou combines in-depth knowledge with personalized service to make a lasting impression on clients
by Christy Murdock Nov 25
7 ways to increase your happiness this Thanksgiving
Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes
by Bernice Ross Nov 23
This is what buyer consultations should look like now
Tune in to Inman Access, and learn the new rules of the road when it comes to creating winning buyer consultations
by Inman Nov 22
NAR spending, eXp setback, Edina Realty settlement: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Nov 22
What’s the rent? A whole month’s pay, 1 in 5 renters tell Redfin
Redfin report finds 22% of US renters say they pay their all of their monthly income to afford rent. They're borrowing money, getting a second job and pulling from retirement to cover the cost
by Taylor Anderson Nov 22
How to build a reputation that speaks for you and tells your story
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
by Nick Schlekeway Nov 22
EXp is scooping up teams and top-tier agents: CMO Wendy Forsythe
EXp Realty's chief marketing officer also told Inman that the company's revenue share can be life changing for some agents, and expressed cautious optimism for the housing market in 2025
by Jim Dalrymple II Nov 22
Get no respect? Here's how to elevate our profession
Broker-owner Butch Leiber offers tips for providing a higher level of service to clients and conveying a higher level of professionalism to the public
by Butch Leiber Nov 22
Bored? Distracted? Here's the real reason you don’t meditate
You know that mindful practices can change how you feel and how you work, but the truth is they're often boring and hard to implement. That's actually the whole point, Aaron Hendon writes
by Aaron Hendon Nov 22
Cultivate enduring relationships from first contact to lifelong client
Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth
by Evan Roth Nov 22
Award per homeseller in Sitzer is about $913 and getting smaller
Over 491K homesellers have filed claims for a portion of the $700M raised by NAR, HomeServices and other settlements in Sitzer, with more to come before May 2025 deadline
by Taylor Anderson Nov 21