6 steps for making your real estate brand pop in a crowded market
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
by Luke Babich Sep 30
Comfort can kill your business. Here’s what to watch for
Opinion
If you've gotten too comfortable in these 5 areas, it might be a warning sign that your business is in decline
by Jimmy Burgess Sep 30
Amid Hurricane Ian disaster, real estate pros begin picking up pieces
The storm slammed into southwestern Florida with winds as high as 150 miles per hour. President Biden said it may prove to be the deadliest hurricane in the state's history
by Jim Dalrymple II Sep 29
Real estate agents weigh in on Zillow's ShowingTime+ debut
Monday's launch of ShowingTime+, a new brand intended to unify Zillow's technology offerings, has only highlighted the industry's polarizing thoughts about the company's agent strategy
by Marian McPherson Sep 29
4 pillars of creating a strong, relevant brand identity
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
by Rainy Hake Austin Sep 29
Finish the year on top with these 5 lead-gen strategies
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
by Tom Toole Sep 29
How to advocate for your clients and make your team indispensable in any market
Opinion
Understanding your clients' pain points and finding ways to help will make you and your team essential parts of the homebuying equation
by Janet Ramirez Sep 29
Forget training! Focus on skill-building with your team
Mastery starts with role-playing with peers, then graduates to practicing the skills in real-world environments. We can’t teach world-class boxers from behind a desk
by Chris Pollinger Sep 29
Are we really in a 'housing recession'?
Opinion
There seems to be a great deal of confusion between our current market conditions and those of the 2008-era housing crisis
by Matthew Gardner Sep 28
3 key steps to converting business on Instagram
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships
Deals will hinge on negotiations this fall. Here's how buyers' agents win
'There was no negotiation over the last couple of years,' Max Stokes of Compass says. But that's beginning to change — gradually. With a few tips, buyers can prevail at the negotiating table
by Lillian Dickerson Sep 28
The path to ownership is expanding. But so is the meaning of 'ownership'
Opinion
Real Estate 3.0 and its web3 components are by no means perfect, writes Pete Flint, founder of Trulia and a general partner at NFX. But it's finally giving people a fair opportunity to invest
by Pete Flint Sep 27
Zillow Gone Wild poked your weird listing. Don't worry — it might help
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates 5 listings that got put through the wringer on ZGW
by Ben Verde Sep 27
How to read and use body language to close more deals
Understanding body language, both your own and that of others, can help you negotiate more effectively on each side of a transaction
by Dr. Christy Wise Sep 26
51 blog or video topics for marketing to homesellers
Whether you're creating a new blog post, a YouTube video or content for your social media channels, these topics are designed to help you fill your listing pipeline
by Teresa Boardman Sep 26