It's not enough to simply use artificial intelligence tools. You need to use them with intention
Learn how to leverage personal relationships and local expertise
Opinion
CIH's Greg Hague looks at what the latest legal wrangle means for marketing
Here are the most essential stories of the week, according to Inman readers
The next generation of luxury marketing will feel more immersive than transactional
Update and upgrade your own branding elements
Opinion
Ownli is taking on the aspects of agent work that should have been automated a decade ago
More MLSs are receiving direct listing feeds from Compass and expanding nationwide
The industry veteran just published her 1st book, which aims to help agents find their niche
The habits and strategies keeping new agents in the game
Opinion
Real estate super apps can reduce friction, but they can also make your service less transparent
Opinion
Taking care of clients and prioritizing excellence is the path forward
Lead with consistency and authenticity to make your follow-up more effective
The brokerage model isn’t broken, but it is being tested
CEO Brian Donnellan confirms that Compass has committed to provide nationwide listings data