Real’s CEO reassured REMAX agents nothing would change, while pitching efficiency to investors
An overview of Real's tech suite and what it can do for REMAX franchisees
The platform that keeps posting when agents stop
The CMA isn’t the work anymore. The decision is
Home Depot isn't waiting for buyers to show up. Neither should you
Explore the shift to AI-driven search and the importance of consistent social media content
The company is trying to make repetitive, frustrating tasks more scalable
Each month, agents, brokers, executives and investors contribute to one of real estate's most ambitious efforts to document changes to the industry. Add your insights. Take the survey
New tool helps brokerages control and scale service referrals
Buyers expect AI in housing, but still trust humans for big decisions
The next wave of real estate fraud will be automated, scalable and harder to stop
These 5 questions help you figure out which are actually worth your time and your agents' trust
Incrementality, AI workflows and owned audiences are replacing outdated best practices
AI boom meets public backlash, Stanford University report finds
SERHANT., a self-described 'AI-native' brokerage, is launching with 65 agents
One of the factors shaping fraud in 2025 was the rise of artificial intelligence
