There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
In its inaugural sustainability report on Wednesday, Redfin shared its efforts to improve housing access, equity and sustainability alongside corporate diversity and inclusion
Learn how these Canadian brokers built their businesses with grit and determination and find out what lessons they're passing on to their agents
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
Not sure how to talk about recent bank failures with your clients? Want to know what's happening next? Here's your guide to SVB, Signature and the upcoming House hearings
As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
In reporting a $9.9M Q4 loss Wednesday, Fathom executives reassured investors that they see a path to profitability without saying exactly when that might happen
Business ethics firm Ethisphere released its 2023 rankings on Tuesday, which honored four real estate brands including Anywhere, CBRE Group, JLL and Thailand-based DTGO
Fee hikes for new and existing agents are set to begin April 1 and come after a tumultuous 2022, when Real posted significant losses, the brokerage confirmed to Inman
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
A contracting market will place pressure on struggling startup entrepreneurs while some broker-owners use the down market as an opportunity to nail down a succession plan, analysts told Intel
On the first day of spring, agents across the US who spoke to Inman saw the return of bidding wars and busy open houses, suggesting that after a slow 2022 the market is turning a corner
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Market center owners Colleen and Bart Basinski claim Keller Williams CEO Gary Keller and others targeted them after they resisted market cap policies and supported ex-CEO John Davis
Lane's appointment comes 3 months after M. Ryan Gorman's abrupt ouster as CEO. Liz Gehringer will also take an expanded role, the company exclusively told Inman