Online ad marketplace Reply.com Inc. has acquired HomeGain Inc., a provider of leads and marketing solutions to real estate agents, from Classified Ventures LLC. Terms of the deal were not disclosed.
The content opportunity in real estate has been obvious for a decade. A well-executed content strategy helps you get found on search engines, engages site visitors, lends authority to your brand, and differentiates you from your competitors.
Toronto-based real estate startup WebsiteBox has acquired real estate marketing and technology company RealtySoft with the aim of expanding its offerings and rolling out a high-end, full-service site management product in the coming months.
Although announced today, the deal officially closed Jan. 18. Financial terms of the deal were not disclosed. WebsiteBox is a privately-funded company and acquired RealtySoft with its own assets, Kurt Lynn, WebsiteBox’s founder, told Inman News.
Century 21 Real Estate LLC has released the four TV ads the franchisor will air Feb. 3 on CBS during Super Bowl XLVII coverage.
The four 30-second spots feature Century 21 Real Estate agents coming "to the rescue" at key life moments for families: dropping a child off at college, getting married, having a baby and winning the lottery.