Century 21 leverages cardboard for latest quirky consumer marketing campaign
Cardboard cutouts stand in for consumers in new videos
by Paul Hagey Apr 21
Predictive analytics breathe new life into direct mail marketing
Whittling down to specific house-hunting clients could keep marketing strategy alive
by Rick Frascona Apr 21
The Ten Commandments of real estate email marketing: Part 1
Smart ways to build effective campaigns
by Kathryn Royster Apr 21
Atlanta loan officer flips switch from refinances to purchases
Listing Booster lead generation system nets her $2 million in loans per month
by Amy Tankersley Apr 20
What works (and what doesn't) with buyer lead-qualifying techniques
Partnering with volunteer organization has heartwarming payoff for real estate brokerage
Halstead Property collected more than 5,000 coats for New York Cares -- and found a referral, too
by Rachael Hite Apr 20
Michael Gibbons: 'Social media is not a thing for me; it’s part of my life'
North Carolina broker-owner talks favorite apps and platforms
by Inman Apr 20
The psychology of pricing a real estate property
Consumers' mindset about price can make or break a sale
by Robert McTague Apr 17
AI-fueled Studeo tells real estate stories: Tech Review Update
With new generative AI automation and layout, graphics and content integrations, Studeo is a true differentiator
by Craig C. Rowe Apr 17
Ryan Serhant: 'Lack of focus and lack of endurance' are biggest barriers to success
Top producer and television star talks about his work and play ethics
by Inman Apr 17
Seeking mortgage and real estate pros to share news, views and more
Share your voice and make your mark on the industry
by Inman Apr 16
3-D showcase of the week
Palatial property off embassy row in Washington, DC
by Robert Eisenbach Apr 16
6 factors that impact the value of a home
The lesser-known neighborhood assets that get higher prices
by Henry W.Bailey Apr 16
5 must-have slides for every listing presentation
Select Audio Live Jam on April 21 will show Select members how to create winning listing slides
by Inman Apr 15
Open Houses in Real Estate: The real dirty secret
How to drive traffic to your real estate website
Understanding user patterns can help your site
by Creed Smith Apr 15