Be a PR pro: 7 essential strategies for real estate agents
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
by Stacey Ross Cohen Jul 20
Are you truly a market pro? 3 ways to stand out in a sea of agent 'experts'
Opinion
If everyone in the market is an expert, how do you stand out in a crowd? The secret lies in building your public profile and going above and beyond for your community
by Victoria Kennedy Jul 19
At a loss for words? 25 resources to help you say the right thing
Knowing what to say is crucial for real estate agents as effective communication can help them build trust with clients, understand their needs, negotiate deals, and ultimately close sales
by Dani Vanderboegh Jul 19
7 client retention strategies that never go out of style
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
by Bernice Ross Jul 19
Circa 1960: What real estate agents need to know about housing styles in the 1960s
Opinion
Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before
by Gerard Splendore Jul 19
5 truths every agent should know about shifting markets
Opinion
A shifting market differentiates those who've developed professionally and those who are just pretending. Here's the reality check that you need right now
by Jimmy Burgess Jul 17
Why did 60K homebuyers cancel in June? The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss buyer cancellations, outrageous moving costs and the Marketeer
by Byron Lazine Jul 15
How to ease seller fears of a cooling market
If sellers are getting anxious, here's how to help them feel better about their odds of a timely sale during a market shift
by Rachael Hite Jul 15
Leading the way: Woman-to-woman advice about growing your career
Learn how to achieve more with timely and actionable advice from real estate and mortgage marketing expert Jessica Siguenza
by Rachael Hite Jul 14
Is your brokerage getting attention for all the wrong reasons?
Opinion
You need to get positive attention both for agent recruitment and for client lead gen. Here are tips to ensure your brokerage is getting the right kind of attention
by Laura Stace Jul 13
HomeJab unveils new way to market properties — on the blockchain
The photo and video service company now helps agents market properties directly to crypto enthusiasts. Agents can request a free, real-estate-backed NFT, the company announced
by Daniel Houston Jul 12
Here are the mistakes agents must avoid: The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss mistakes agents make when competing, consumer recession fears and the Marketeer
by Byron Lazine Jul 11
Circa 1950: What real estate agents need to know about housing styles from the 1950s 
Opinion
Housing from the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size
by Gerard Splendore Jul 11
How to mix, match and mirror your client's energy when things are not clicking
Opinion
When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open
by Tom Toole Jul 11
Is your 2022 business plan holding up? Time for a reboot
Opinion
Many agents are taking a beat to rethink their business plans they wrote at the beginning of 2022. Is your plan ready to shift with the market?
by B. J. Sonderman Jul 8
Honey, pull over! How this agent gets 33,000 listing video views for $200
Of course, you'll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Learn how to create targeted ads to get your latest listing more exposure
by Jimmy Burgess Jul 7