To succeed in this era, agents need to communicate and recognize consumers have options
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
Opinion
Launched Monday, Compass One's aim is to funnel business through private exclusive channels, Brown Harris Stevens CEO Bess Freedman writes — yet it threatens a healthy real estate market
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
'This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients' — Chad Roffers
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
Consistent outreach to seniors with value-added information can provide business benefits and a lasting legacy for knowledgeable real estate professionals, Nikki Buckelew writes
Whether you're a seasoned real estate agent or just starting out, Rick Guerrero's video will equip you with the knowledge to stand out online and convert your audience into clients
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
Tune in to Inman Access, and learn how marketing technology will impact the way you market yourself and your listings
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories