Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY
Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
From selling advertising to entering the competitive world of New York City real estate, find out how Rachel Glazer overcame long odds with hustle and heart
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
For real estate agents, changes to the Telephone Consumer Protection Act will mean being extra careful with how you gather leads, contact potential clients and manage consent
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
In addition to subtle tweaks to the company's logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an 'end-to-end homeownership experience'
In this market, many buyers are moving on to the next one when they see flaws, agent Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done