ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
This Black History Month, do more to promote Black homeownership
It's frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes, while real estate professionals work every day to debunk myths around Black homeownership
by Janel Randall Feb 12
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
WATCH: What commercial deals teach us about buyer commissions
US commercial real estate could show the way forward for residential buyer commissions. Redfin's Joe Rath, Collabra's Russ Cofano, CRMLS' Ed Zorn join James Dwiggins to discuss
by Jessi Healey Feb 12
WATCH: Mauricio Umansky talks American Real Estate Association
Mauricio Umansky talks about his new professional organization, American Real Estate Association or AREA, with Brad Inman at Inman Connect New York
by Jessi Healey Feb 10
Is it real, or is it Bella Staging? Tech Review
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
by Craig C. Rowe Feb 9
7 spring pop-bys that'll perk up your client relationships
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
by Darryl Davis Feb 9
Collaboration isn’t a buzzword. It’s a strategic imperative
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
11 things agents should learn in real estate school
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
by Jimmy Burgess Feb 8
Forget what you think you know about holiday listings
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
by Deedee Howard Feb 8
Here are the biggest new agent misconceptions about real estate
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
by Inman Feb 7
Agents have real concerns — but commission rates aren't at the top
Despite ongoing commission lawsuits, agents are more concerned about the health of the real estate pie than the size of their own slice, results of the latest Inman Intel Index survey show
by Chris LeBarton Feb 7
Teach to learn, and take advantage of the 'orangutan effect'
Jay Papasan, author of 'The ONE Thing,' writes that if you want to learn something, teach it to anyone, even if it's just an orangutan
by Jay Papasan Feb 7
listings, listing leads, listing lead ideas
The future is bright — it starts with your next listing, coach Darryl Davis writes. Embrace these 25 strategies to grow your business, enrich your community and strengthen your network
by Darryl Davis Feb 5
It's the little things, not the big things, that upend transactions
Troy Palmquist of eXp talks with bi-coastal broker and Inman contributor Cara Ameer about the lessons she's learned and what she'd share with agents now
by Troy Palmquist Feb 5