WATCH: Anywhere's sitting pretty after Sitzer | Burnett settlement
Find out why CEO Ryan Schneider sees the decision to settle as offering a 'competitive advantage' for his company's agents and brokers
by Christy Murdock Feb 16
As groups fight DEI, multicultural trade organizations hold the line
Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized groups
To promote Black homeownership, amplify Black Realtors
Opinion
Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions
by Jemila Winsey Feb 14
The subscriptions that consistently provide bang for your buck: Pulse
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
How to justify your commission with a Buyer Bill of Rights
As the real estate landscape changes thanks to commission-related lawsuits, Carl Medford writes, pressure is being levied on buyer agents to demonstrate their value to potential clients
by Carl Medford Feb 13
Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
This Black History Month, do more to promote Black homeownership
It's frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes, while real estate professionals work every day to debunk myths around Black homeownership
by Janel Randall Feb 12
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
WATCH: What commercial deals teach us about buyer commissions
US commercial real estate could show the way forward for residential buyer commissions. Redfin's Joe Rath, Collabra's Russ Cofano, CRMLS' Ed Zorn join James Dwiggins to discuss
by Jessi Healey Feb 12
WATCH: Mauricio Umansky talks American Real Estate Association
Mauricio Umansky talks about his new professional organization, American Real Estate Association or AREA, with Brad Inman at Inman Connect New York
by Jessi Healey Feb 10
Is it real, or is it Bella Staging? Tech Review
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
by Craig C. Rowe Feb 9
7 spring pop-bys that'll perk up your client relationships
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
by Darryl Davis Feb 9
Collaboration isn’t a buzzword. It’s a strategic imperative
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
11 things agents should learn in real estate school
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
by Jimmy Burgess Feb 8