Sell your city when you serve and support your community
Serve as an ambassador for your community and provide information and expertise to both newcomers and current residents
by Victoria Kennedy Mar 23
Do these 7 things to transform your life — and business — forever
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
by Jimmy Burgess Mar 23
Better property descriptions can help you sell more homes this spring
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
by Tom Gil Mar 23
Put yourself out there! How to develop a media relations strategy
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
by Christy Murdock Mar 23
Now, more than ever, it's time to tighten your belt: 6 cost-cutting tips
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
by Darryl Davis Mar 22
Two women posing for an Instagram picture to represent Instagram boosting SEO.
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
How do you write a killer real estate bio? Start here
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
by Christy Murdock Mar 21
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21
QUIZ: Who’s your perfect client?
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
by Christy Murdock Mar 20
refresh social media
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
How that 'Distracted Boyfriend' meme could end up costing you
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
by Christy Murdock Mar 17
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
Mauricio Umansky's 6 tips for helping new agents navigate a shift
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
by Mauricio Umansky Mar 17
7 reasons agents fail (and how to avoid their mistakes)
Do you know what to do to rise above a challenging market? Here's how to avoid the biggest mistakes agents are making right now
by Jimmy Burgess Mar 16