In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
As marketing budgets shrink, we asked how you're maximizing the power of your past clients and sphere of influence
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
Opinion
While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens
These are the metrics you should watch and the ones you can forget
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career
The series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces
Opinion
It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly
Healthy competition is the foundation upon which we strive to provide our clients with the highest level of customer service and care
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now