When you commit to building an authentic brand, you're better able to foster genuine connection with your audience
Don't let the wrong word derail your negotiating position and undermine your best efforts. Here's what not to say
Opinion
You told us it works and that you need to be safe while doing it. Here is what our readers (and the data) have to say about door-knocking for listings and new business
Opinion
Take a look at the latest SCE Housing Survey which offers a detailed look at consumers’ psyche in regard to the housing market
Whether it's what you say, how you shake hands or what you wear, these are the things that can impact your negotiations
Today’s renters are moving the multifamily housing market away from standardization and toward their personalized needs
Opinion
How unsafe is too unsafe? Is it time to forget about door-knocking, or can real estate agents still make it work effectively?
Where's your real estate trivia skills at these days? Think you know some obscure real estate facts? Take our quiz
Whether you’re a brand new agent or moving into a new area, here’s how to hit the ground running so that you can position yourself as the market expert
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
Find out how to protect your clients from the proliferation of online scammers who are seeking to take advantage of them
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
Today’s Download focuses on agent safety, including the wisdom and practicality of door-knocking in today's society
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another