Inman Top 5: The biggest stories of the week Sept. 25-30, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1
Don't stop me now! 3 excuses top producers never make
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
by Jimmy Burgess Sep 30
How to help clients 'Airbnb' their home
Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here's what to know
by Jenny Usaj Sep 30
Why sellers are shunning FHA and VA offers
FHA and VA loans are essential to first-time buyers, who account for about 4 out of every 5 FHA purchase loans. However, in today's market, sellers are quick to dismiss offers that come with this type of financing. Here's why
by Steve Cook Sep 30
Consumers reflect shifting market: Here's what you should know
Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae's latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool
by Matthew Gardner Sep 29
Want to level up in 2022? 5 ways to approach growth
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
by Mauricio Umansky Sep 28
Stick to the script: How to persuade like a top producer
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
by Bernice Ross Sep 28
Readers share their top marketing tips for luxury listings: Pulse
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
by Inman Sep 28
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
Pulse: The new marketing strategies you're trying in 2022
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
by Inman Sep 28
Lesson Learned: Don't underestimate a 'small' deal
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
by Christy Murdock Sep 27
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
12 listing photo crimes agents should never commit
Paying attention to details will create a successful photoshoot, which will hopefully lead buyers to see what they want and make an offer quickly
by Cara Ameer Sep 27
How to use Zillow to grow your business in 2021
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
by Christy Murdock Sep 27