Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees
Consumers today are accustomed to connecting with products they buy before ever stepping outside of the house
During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024
Indecision, inventory and interest rates are the biggest challenges COO Stephen Meadows sees coming in 2024. Here's how companies and agents can face them and thrive
What happens when snow isn't fresh? It loses its appeal. It's the same with listings, Coach Darryl Davis writes, so here's how to warm up your listings to keep them fresh
In his latest Snapshot, Brandon Doyle learns how Canadian Realtor Michael Thorne's 30 years in real estate encompass continuous learning, adaptation and leadership
David Merryman is facing fraud and civil rights abuse charges. He is accused by federal prosecutors of subjecting his Black tenants to violence and racist slurs
Five months after New York City's Short-Term Rental Registration Law went into effect, more than 5,000 Airbnb, VRBO and Booking.com hosts have been told by the city to send more information
Amidst a fresh indictment for involuntary manslaughter while filming on the set of 'Rust,' the actor is starring in a listing video for a property he's selling, now listed at a $10M discount
Gael Fierro co-wrote a movie for Amazon Prime and ran a business selling cannelés before he decided to sue over the sale of his home in Los Angeles
Smart home expert Brandon Doyle checked out this year's Consumer Electronics Show, highlighting tech elements today's homebuyers and homeowners want to know more about
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
