How top teams and agents can create real estate clients for life
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
by Bernice Ross Apr 17
Compass scoops up Douglas Elliman agent Patty LaRocco
LaRocco is based in New York City and comes to Compass as a top agent from Douglas Elliman. She hopes to expand her team after jumping to Compass, according to an announcement
by Jim Dalrymple II Apr 16
Why staging your listing matters more than you think
Broker Nick Schlekeway offers a staging prescription for marketing your next listing, engaging the perfect buyer and selling for more
by Nick Schlekeway Apr 16
Here are your hot takes on the new Zillow, Redfin listing rules: Pulse
You weighed in with insights, questions and frustrations as we navigate the whirlwind of opinions around seller choice, private listings and portal response
by Inman Apr 16
10 spring real estate content ideas for instant engagement, lead gen
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
by Alyssa Stalker Apr 16
Paul Salazar moves from Hilton & Hyland to Compass
Salazar started at Hilton & Hyland 16 years ago and said he was ready for a change. Now he's bringing a team to Compass, which he said had the most to offer out of top LA brokerages
by Lillian Dickerson Apr 15
Realtors are fighting for fairness, access and accountability
Opinion
MLSs and greater transparency are not the problem, Vanguard Properties' Nina Dosanjh writes. They are part of a proven infrastructure that evolves as the market changes
by Nina Dosanjh Apr 15
Caution! 3 ways your buyer’s love letter could violate Fair Housing
Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right
by Jonathan Pressman Apr 14
CoStar's Florance: New Zillow rule 'hijacks your leads for profit'
Opinion
CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent
by Andy Florance Apr 14
7 ways to grow relationships with your past clients this spring
Spring is all about growth and nurturing, so it's the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes
by Darryl Davis Apr 14
Zillow pushes back against private listings: The Download
Zillow's answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders
by Christy Murdock Apr 12
The AI shortcut: 9 ways ChatGPT can simplify your listing process
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
by Drew Thompson Apr 12
Banned listings, honest truths, private listing networks: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 11
Zillow's new listing policy: Punishment disguised as fairness
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
by Darryl Davis Apr 11
Nominations are open for Inman’s prestigious Golden I Club
Inman puts the call out to the real estate community to recognize those with distinction in the luxury market. Nominations close on May 1
by Inman Apr 11
America’s real estate advantage is under siege: eXp's Leo Pareja
Opinion
CEO of eXp Leo Pareja calls for courage, clarity and collaborative leadership in meeting threats to market transparency head-on
by Leo Pareja Apr 10