Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe | Jun 26
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe | Jun 5
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe | May 29
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe | Apr 24
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe | Apr 17
The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there's nothing not to like about it.
by Craig C. Rowe | Mar 27
The altruistic and agent-minded networking site was designed to give agents a 'safe space' for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites, and digital business cards
by Craig C. Rowe | Mar 6
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
by Marian McPherson | Jan 28
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe | Jan 24
A new player in the voice-activated internet space for real estate, Realty Voice can be placed in listings to help buyers learn more and sellers hear market updates from their agent.
by Craig C. Rowe | Dec 6
A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated that they have changed their minds, at least for now
by Steve Cook | Dec 5
First reviewed in 2015, Studeo continues to offer agents, teams and brokerages a powerful way to tell marketing stories with new automated, MLS-integrated feature
by Craig C. Rowe | Nov 19
Opinion
Now an inactive broker because his software has taken off, Shawn Sommer developed Agent 3000 largely around his own best practices; it's now accessible to more than 250K agents
by Craig C. Rowe | Nov 1
Smartly packaged from an assemblage of established technologies, Elevate is designed to nurture leads and manage business. It's among tough competition, but can it hold its own?
by Craig C. Rowe | Oct 4
Opinion
Ben Kinney assembled a number of technology acquistions into what is now called Brivity, a business lifecycle platform for teams that's heavy on follow-up and lead nurture. But is it the category's clear winner?
by Craig C. Rowe | Sep 27
Opinion
Two agents in Los Angeles have created a service to help colleagues create their own smart TV channel. Put your brand on the screen next to 'Game of Thrones,' 'Mindhunter' and 'Stranger Things'
by Craig C. Rowe | Sep 5