There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
by Craig C. Rowe Sep 16
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
by Craig C. Rowe Jun 4
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
by Craig C. Rowe Apr 16
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
by Craig C. Rowe Apr 2
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
by Craig C. Rowe Feb 26