Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
by Craig C. Rowe Jun 4
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
by Craig C. Rowe Apr 16
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
by Craig C. Rowe Apr 2
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
by Craig C. Rowe Feb 26
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
by Craig C. Rowe Dec 18
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27