Opinion
Studies show that businesses that embrace diversity are more successful than their competitors. Team leaders should reevaluate their workplace and business plan for growth for today's modern consumer
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
by Tom Toole May 11
Opinion
Although there's no doubt Maxa is a great solution for in-house design teams and marketing managers, its intent was to hand over creative services directly to agents
by Craig C. Rowe May 9
Opinion
Bring your confident self and exceptional service to every client opportunity. From there, follow these steps to devise an effective listing presentation that will have you winning listings like a champ
by Rainy Hake Austin Apr 25
Opinion
Despite a bland user interface, the star of +AdStudio plus is PressLeads, a feature that builds ad campaigns around organic press mentions and feature stories. This is a natural overlap for Lion & Orb, given its core competency
by Craig C. Rowe Apr 1
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
by Craig C. Rowe Mar 28
Opinion
Behind this sharply designed and carefully executed consumer app is a strategy to keep all parties aligned at each stage of the relationship. And yes, the client's time as an owner is part of that relationship
by Craig C. Rowe Mar 25
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Feb 24
It’s time to shake things up and do things a little differently. Lean into these best practices and smart strategies for a successful year
by Darryl Davis Feb 21
Opinion
TAP agents benefit from one of the best-designed web profiles the industry has to offer. Its flexibility, user experience and overall aesthetic lend immediate credibility to the agents being searched for by potential buyers and sellers
by Craig C. Rowe Jan 3
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
by Craig C. Rowe Nov 11
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
by Craig C. Rowe Sep 16