Opinion
ShowingSmart is a software solution for scheduling showings and arranging buyer tours developed for members of the Houston Association of Realtors
by Craig C. Rowe Dec 17
DirectOffer took a common concept in sales (showing the competitive landscape) and found a unique way to put it in front of the market
by Craig C. Rowe Dec 13
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10
Opinion
Developed to turn leads into tours, Zuma also works in unison with many of the apartment industry's lead generation platforms, such as Apartment List, Zillow and Apartments.com
by Craig C. Rowe Dec 6
Opinion
What helps Mevi standout is the ease of use its document tech offers buyers and sellers. The app has documents coded for Louisiana, Oklahoma, Minnesota, Wisconsin, Utah and Texas, in addition to its home state of Colorado
by Craig C. Rowe Dec 6
Opinion
We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online business
by Craig C. Rowe Dec 2
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Opinion
The application uses machine learning and predictive analytics to determine a number of things about the agents in your market, and elsewhere, namely when they're looking to make a move from their current brokerage — or out of yours
by Craig C. Rowe Nov 18
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
by Craig C. Rowe Nov 12
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
by Craig C. Rowe Nov 11
Navigate uses what it learns from phrases, answers and speaking styles, among other written and spoken data points, to categorize people according to Priorities and Learning Styles
by Craig C. Rowe Nov 5
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
The app offers templates, shooting advice, music options and easy sharing tools. There’s also a brokerage account level
by Craig C. Rowe Oct 22