Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Run with the pack at your own risk
Opinion
Realtor optimism can be necessary for survival, Brad Inman writes. But collective giddy confidence is frequently a sign that something is amiss. The herd occasionally can be wrong
by Brad Inman Mar 9
Sundae launches program to close gender gap in real estate investing
Sundae, a platform for investing in distressed properties, is launching a series of webinars to promote more women in real estate investing, it was announced Tuesday
by Craig C. Rowe Mar 9
Is it real, or is it Sketchfab? Matterport adds virtual staging vendor to partner platform
Sketchfab lets users insert home furnishings, artwork, appliances and a host of other items into digital twins for use in staging and virtual home upgrades
by Craig C. Rowe Mar 4
Pronto Housing draws $2M round in quest to make compliance easier
Verifying property compliance and helping prospective tenants understand application regulations are often behind landlords' hesitancy to work with housing assistance programs
by Craig C. Rowe Mar 4
News Quiz: Do you know the biggest stories for the week of Feb. 27?
Keller Williams, RE/MAX founder Dave Liniger and Ryan Serhant all made headlines this week. Test your knowledge of the biggest stories to see if you're up to date on the industry
by Inman Mar 4
Work with first-time buyers? Turn them on to Gravy, a down payment savings app
Real estate agents who work with first-time buyers or who use buyer education seminars as marketing tactics could deftly leverage this app to stay connected to participants
by Craig C. Rowe Mar 4
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Offerpad expands California reach with Sacramento entry
The iBuyer’s newest market comes just two weeks after its first launch in the Golden State, where it is avoiding costlier coastal cities
by Taylor Anderson Mar 3
Now you can look at 5 homes at once on Zillow with 'Homes to Compare'
The 'Homes to Compare' tool allows users to compare more than 70 details of a listing side-by-side, including price, square footage, lot size, property condition, interior features and more
Home inspections for HOAs: InspectHOA lands $3.1M in funding
The San Francisco-based startup is helping lenders, title companies and iBuyers do due diligence on homeowner's associations, InspectHOA co-founder Anton Tonev told Inman
by Matt Carter Mar 2
Fresh off $2M seed round, The Host Co. helps rental hosts sell goods
The Host Co. is a digital commerce software that allows owners of short-term rentals to earn additional income by selling furniture, artwork, crafts and even food items
by Craig C. Rowe Mar 2
Proptech VC takes swing at tenant loyalty app Piñata in $13M round
Leading the round was Wilshire Lane Capital, which invests heavily in real estate and proptech initiatives. Founder and managing partner Adam Demuyakor will join Piñata's board
by Craig C. Rowe Mar 1
Funnel Leasing lands $36.5M Series B round for renter-first technology
Funnel's software provides users with a suite of features for renter outreach and communications at multiple stages of the renting life cycle
by Craig C. Rowe Feb 28
It’s Serhant’s UNIVERS.: First look at brokerage’s new virtual world
UNIVERS. is not intended to position SERHANT. as a virtual brokerage like eXp Realty, but to open new possibilities for agents and employees
by Lillian Dickerson Feb 28
What to watch as RE/MAX's R4 conference unfolds this week
The company is set to begin a new chapter as CEO Adam Contos departs and big changes sweep across the broader industry
by Jim Dalrymple II Feb 28