Will your chatbot get you canceled? 10 AI questions to ask
Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business
by Lee Davenport Jul 2
A person learning about SEO on their computer to signify the ultimate SEO guide for real estate agents.
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
by Marci James Jul 1
A 'hawk tuah' far: Why you need to leave this TikTok trend alone
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
by Rachael Hite Jun 28
Zillow, Redfin sent video user data to Meta, Alphabet, lawsuits charge
The complaints, filed by a San Diego resident, seek class-action status and accuse the real estate companies of violating state and federal privacy laws due to their use of third-party tracking pixels
by Andrea V. Brambila Jun 27
Lessen Copilot the latest in AI property management
Lessen trained its AI, called Copilot, with 15+ years of maintenance request data and millions of work orders
by Craig C. Rowe Jun 27
Sharran Srivatsaa says this is what agents should be doing with AI
President of The Real Brokerage says agents are living in a 'small hinges swing big doors' world and that Inman Connect Las Vegas can help them learn a little skill that can move the needle a lot
by Matt Carter Jun 27
Zillow partners with Moody's on multifamily rental data
The partnership will give larger multifamily rental operators access to Moody's data on topics such as rents, vacancies and inventory
by Jim Dalrymple II Jun 26
Mauricio Umansky on how to engage your online network 
Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It's about consistent effort and effective communication
by Mauricio Umansky Jun 26
RentSpree inks latest of 6 Texas MLS deals with San Antonio MLS
'Our integration will streamline the rental process, making it faster and more efficient for everyone involved' — RentSpree CEO
by Craig C. Rowe Jun 25
Meet the companies offering commission-sharing workarounds
NAR's landmark settlement bars sellers' agents from offering commissions to buyers' agents in the MLS. A batch of new companies are stepping in to fill the void
by Jim Dalrymple II Jun 25
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Entrata buys Colleen AI in bid for property management autonomy
This is Entrata's second acquisition in 12 months, having bought Rent Dynamics in July 2023
by Craig C. Rowe Jun 21
StackWrap; software; techstack
StackWrap allows brokerages and teams to provide tiered access to 3rd-party productivity products
by Craig C. Rowe Jun 21
SentriLock partners with Direct Offer to provide DO AudioTour tools
The deal will put DO AudioTour tools into the hands of more than 500,000 subscribers, allowing agents to deliver market insights and listings to consumers, executives announced Thursday
by Craig C. Rowe Jun 21
CoStar Group taps Christian Lown of Freddie Mac as new finance chief
Freddie Mac Executive Vice President and Chief Financial Officer Christian Lown will be taking his talents to CoStar Group in July, executives announced. Lown departs Freddie Mac on June 28
by Marian McPherson Jun 20
Inside Real Estate rebrands kvCORE as BoldTrail
Parent company Inside Real Estate will carry the BoldTrail name in a range of iterations as they roll out this summer. The new moniker is meant to impart that real estate isn't for the faint of heart
by Craig C. Rowe Jun 20