Prompts for neighborhood content, lead gen, objection handling, MLS descriptions and follow-up
EVP of Digital Strategy Zane Burnett says The Agency will formally unveil the platform next month
Apartments.com says AI search users convert at much higher rates
Copy-and-paste AI prompts for listings, client emails and social posts
Opinion
Not being needed for every decision signals organizational accountability
Real rolls out Leo Pro, AI Builder and Referral Central as the brokerage platform race heats up
AI amplification risks are making real estate fraud harder to spot. Here's how to protect yourself
Golod talks integration, a new AI data pledge and why outside licensing isn’t on the table yet
Yaccarino joins Better’s board as the AI-native lender touts Better 2.0
Brokerages need to define where automation ends and human judgment owns decisions
Opinion
OPINION: Your 1st client contact starts long before they reach out to you
Splendor's Adam Taylor explains why AI can get you 80% of the way there, but the rest is on you
Apple’s $299 display ships Nov. 13, with a smart lock and cameras close behind
Modern tech tools are part of what a full-service firm owes you
Opinion
OPINION: Openness raises the standard for what a platform needs to provide
Malte Kramer explains why the future of real estate marketing depends on getting more specific
