The accelerator’s 3rd cohort focuses on sales, marketing and relationships
Plus: RealReports expands in Texas, and Lansing Realtors launch AI search
Opinion
OPINION: A year inside Real's Private Label program taught us a lot, but AI changed the math
5 prompts to analyze your past posts before asking AI to create more
Luxury Presence wins Best Overall Proptech of the Year
Plus: Google Listings, Delta Media’s new websites and instant payouts for Illinois agents
Agent Image launches SiteAI, an AI layer that builds a page for every visitor question
A YouTube series has spent October touring Zillow’s spookiest homes
Prompts for neighborhood content, lead gen, objection handling, MLS descriptions and follow-up
EVP of Digital Strategy Zane Burnett says The Agency will formally unveil the platform next month
Apartments.com says AI search users convert at much higher rates
Copy-and-paste AI prompts for listings, client emails and social posts
Opinion
Not being needed for every decision signals organizational accountability
Real rolls out Leo Pro, AI Builder and Referral Central as the brokerage platform race heats up
AI amplification risks are making real estate fraud harder to spot. Here's how to protect yourself
Golod talks integration, a new AI data pledge and why outside licensing isn’t on the table yet
