In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
Invelo is for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships
We asked: Can a solo agent still start out with nothing and build an empire? Readers gave us a resounding 'YES!'
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
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