Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Luxury real estate adviser and attorney Edward Mermelstein talks celebrity prenups, why actors frequently shell out big for rentals and what luxury lawyers tell their biggest clients
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
Join Inman this month for insights on how top producers broke into luxury, the biggest sales of the year and the hottest new trends
'Million Dollar Listing' Star David Parnes shared with Inman a big deal involving a buyer who paid more than $30M to raze a 12,000-square-foot LA mansion
The new offices will build on the brand's existing presence in those states, in Nashville and Jackson Hole
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
