Most Innovative Digital Real Estate Marketing Campaign or Strategy
LendingTree Innovator Winner


LendingTree breathed new life to its "When banks compete, you win," tagline this year by commissioning Jim Henson's Creature Shop to create a Muppet-like spokes-puppet who calls "BS" on a bank mortgage loan officer. BS, it turns out, stands for "bank speak," but the $40 million TV, online, print, outdoor and radio ad campaign, backed by social media marketing, helped reinforce LendingTree's strong consumer proposition -- offers from up to five competing mortgage lenders.
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