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MLSs seen as key to standardizing and improving data available to homebuyers
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SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM).
Consumers who don't understand how agents are paid need lesson in 'discounting'
Understand the market and position yourself to leverage it
