Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
If your client is frustrated by a lowball appraisal, even when they've done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
Data provider Attom tracks the 50 US communities most at risk of further housing decline. Half of them are located in 1 of 3 places
The ongoing portal war has now sparked a new alliance that'll see Zillow's rental listings show up on Realtor.com's site
Voters are set to decide on March 19 whether they want to quadruple the tax buyers pay on real estate purchases above $1.5M. Realtors say it amounts to a secret tax and rent hike
Purchase loan applications jump by a seasonally adjusted 11% after 5 consecutive weeks of declines as mortgage rates continue to retreat from 2024 highs
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
The Inter Miami striker bought the 7,100-square-foot property in an off-market deal. He'll be just a 10-minute walk away from fellow teammate, Lionel Messi
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
The company's NeighborhoodWrap solution will use information to augment targeted landing pages, which can be associated with email, social media, video and listing presentations
In the wake of legal settlements in 2 of the largest commission lawsuits, RE/MAX and Anywhere illuminated their paths forward to investors in Q4 earnings calls. Intel reads the tea leaves
Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
