Rocket Companies takes Super Bowl ad rivalries to new heights
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
by Matt Carter Feb 10
South Florida association launches consumer education ad campaign
Titled 'Perfect Strangers,' the commercial is part of Broward, Palm Beaches & St. Lucie Realtors' stated goal of changing how consumers think of real estate agents
by Craig C. Rowe Dec 11
Century 21 celebrates 'The Joy of Home' in Times Square campaign
Century 21 said 'The Joy of Home' campaign reflects the moments that make homeownership worth it, despite the challenges today's homebuyers face
by Marian McPherson Nov 21
Be everywhere with Adwerx's latest digital advertising solution
Adwerx's new product give customers the ability to showcase their brands on alternative public digital displays such as retail map kiosks, bus stop screens and digital billboards
by Craig C. Rowe Apr 23
Cordless Media inks new deal with web advertising behemoth
The marketing company is set to partner with The Trade Desk, a prominent, programmatic advertising platform that assists ad buyers with large-scale, data-driven campaigns
by Craig C. Rowe Sep 14
Opendoor explores the possibilities of a move in new ad campaign
The campaign dubbed 'This is a Door' pays tribute to the unexpected possibilities that go along with turning a new chapter in life, such as weddings, having babies and adopting new pets
by Ben Verde Jan 19
RE/MAX launches ad campaign highlighting the agent's value
With the tagline, 'The right agent can lead the way,' the campaign includes broadcast spots and digital assets that show RE/MAX agents are equipped to help consumers through any market
by Lillian Dickerson Jan 17
Agents baffled by confusing new Facebook property listing policy
Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
by Marian McPherson Jan 4
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Luxury Presence unveils new lead-generation features
The Los Angeles-based company has released a three-pronged set of related marketing add-ons designed to help real estate agents find and secure leads
by Craig C. Rowe Nov 17
Is it a write-off? See which of these 14 expenses agents can deduct at tax time
A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible
by Lillian Dickerson May 18
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Popular technology provider Chime invests heavily in customer success
The real estate tech company has invested more than $1 million in the last year in an effort to better translate users' needs into retention goals and future product enhancements
by Craig C. Rowe Jan 27
New RE/MAX ad campaign highlights importance of agents in tough times
In honor of agents' tenacity during the pandemic, RE/MAX launched on Tuesday a new ad campaign that highlights all the hard work it takes to make consumers' dreams come true
by Marian McPherson Jan 18
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18