Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
Taking inspiration from 'the great reshuffling' that happened during the pandemic, Zillow's new ad campaign 'To Move Is To Grow' highlights the emotional side of moving
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
CEO Ed Carey: 'Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry'
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
'The Right Agent Every Step of the Way' campaign follows on the heels of last year's ads, which highlighted the importance of human connection in the real estate transaction
If you want to up your business' success and make a splash next year, you have to tap into your inner entrepreneur. Here are a few ways to get into the right mindset
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
New Inman Announcement packages are specially designed to help brands launch what’s new and exciting with the industry
Sponsored Content
5 tips for agents to stay ahead of the real estate curve in 2021
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Gives yourself the foundation for marketing that generates the type of results you desire
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Put together a plan and create a regular routine to find success with social media. Here’s how to get started.