Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.

by Molly McKinley | Jan 24
Opinion
The agent brand is the most important aspect of creating longevity in this business
by Kevin Hoover | Jun 25
Using video to increase your reach as a real estate agent
by Peter Lorimer | Jan 13
Two diverging schools of thought can produce equally successful results -- expert panelists at Global Connect weigh in
by Caroline Feeney | Apr 12
Company responded to criticism that it focuses on function above form
by Andrea V. Brambila | Aug 3
Don't make these blunders while establishing your brand
by Jarad Hull | Jul 14
Search functionality isn't as important as your story on your website
by Josh Fellman | Feb 25
Follow these steps to find your ultimate consumer message
by Jarad Hull | Jan 15
Align your branding strategy and maximize your marketing dollar
by Andrew Molz | Dec 8
Align your branding strategy and maximize your marketing dollar
by Andrew Molz | Dec 8
Your broker's logo is not your brand
by Christopher Williams | Oct 31
Your broker's logo is not your brand
by Christopher Williams | Oct 31
Relying on your broker may be convenient, but it could cost you business
by Guest Contributor | Sep 30

Yes, you work for a larger brokerage – but your agent brand should be all about YOU! Here, Laurie Davis of Live Love Realty, a Keller Williams team, tells you what you should consider when branding within a larger company or organization.

by Inman | Jun 3

You don’t have to be an industry heavy-hitter to have access to data. Here, Laura Monroe explores how everything from text messages to Facebook comments can be used as data to drive your brand.

by Inman | May 19