BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
by Marian McPherson Oct 20
Opinion
Take the journey with this team leader and learn how he went from single agent to leading a team to breaking off into his own brokerage
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
by Marian McPherson Jan 28

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.

by Molly McKinley Jan 24
Opinion
The agent brand is the most important aspect of creating longevity in this business
by Kevin Hoover Jun 25
Using video to increase your reach as a real estate agent
by Peter Lorimer Jan 13
Two diverging schools of thought can produce equally successful results -- expert panelists at Global Connect weigh in
by Caroline Feeney Apr 12
Company responded to criticism that it focuses on function above form
by Andrea V. Brambila Aug 3
Don't make these blunders while establishing your brand
by Jarad Hull Jul 14
Search functionality isn't as important as your story on your website
by Josh Fellman Feb 25
Follow these steps to find your ultimate consumer message
by Jarad Hull Jan 15
Align your branding strategy and maximize your marketing dollar
by Andrew Molz Dec 8
Align your branding strategy and maximize your marketing dollar
by Andrew Molz Dec 8
Your broker's logo is not your brand