MRED board member and top broker Tommy Choi unpacks what’s really happening in Chicago
A new brokerage revenue stream: monetize the storefront
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
The Investor Scoop brings over 25 contributors who will dive into a wide range of content but in a humorous way, from tax tips and tech tools to credit strategies to legal know-how
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool