Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.
Yes, you work for a larger brokerage – but your agent brand should be all about YOU! Here, Laurie Davis of Live Love Realty, a Keller Williams team, tells you what you should consider when branding within a larger company or organization.
You don’t have to be an industry heavy-hitter to have access to data. Here, Laura Monroe explores how everything from text messages to Facebook comments can be used as data to drive your brand.