If House Hunters made a pit stop at one of Anne Mahon’s open houses, the buyers might be in for a bit of a shock. They wouldn’t be left alone to look around the house and complain, that’s for sure. Instead they may find themselves facing some tough questions from an agent who can’t stand it when industry professionals stay glued to their phones at their own events.
Starting a team seems to be one of the hottest trends in real estate right now. Younger, hungrier agents are determined to one day have multiple assistants, several buyer agents and a moving truck with their smiling picture on the side.
Inman interviewed Tapan Bhat, Move Inc.’s chief product officer, at Inman headquarters to get his take on realtor.com’s development strategy, who realtor.com serves, and why he has no interest in catching up to Zillow.
Realtor.com is venturing into what some industry commentators say is a space ripe for innovation: seller lead generation. Realtor.com operator Move Inc. will launch a “Connections for Sellers” ad product this month in a subset of small test markets nationwide.
Carl Medford, a San Francisco Bay Area real estate agent, spent considerable time and effort over the years successfully nudging past clients to post reviews on his Trulia profile. That’s why his blood is boiling. Sixty-eight of the 92 reviews his agent team accumulated on Trulia and Zillow have vanished from Trulia as a result of Zillow’s recent consolidation of Trulia and Zillow agent profiles, he claims.
Zillow Group is planning to integrate Zillow and Trulia real estate agent profiles, potentially halving the time and energy required to cultivate a positive image across the two listing portals, a Facebook thread suggests.
WASHINGTON — Realtor.com has plans to allow consumers to search for agents based on their transaction history, and it needs multiple listing services’ sold data to do it. That’s a message Russ Cofano, senior vice president of industry relations for realtor.com operator Move Inc., took to Realtor association and MLS executives on Wednesday at the National Association of Realtors’ midyear conference, the Realtor Party Convention & Trade Expo.