Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
From the main stage at Inman Connect San Diego on Thursday, Schneider envisioned an era in real estate where a smaller number of competitors deliver a higher level of value for buyers and sellers
Kelman said it was a tough decision to sell, but one that ultimately will empower the company to better compete with portal giants like Zillow, Realtor.com and Homes.com
Side's Guy Gal says the greatest threat to the industry are Realtor associations, multiple listing services and brokerages that depend on inexperienced agents to generate profits
The Inman News founder painted a picture at Inman Connect San Diego on Thursday of a future in which AI brings homes directly to consumers and makes the transaction easier and more joyful
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
Market headwinds kept franchisor Anywhere's revenue growth nearly flat during Q2. However, a July activity boost and continued AI innovations are keeping the company's spirits high
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper's J.D. Power rankings have been subpar for more than a decade
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
Adopt these practices to harness the potential benefits of AI tools, Robert Siciliano writes, while protecting your invaluable professional persona from the array of privacy and security dangers
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand