Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
Market headwinds kept franchisor Anywhere's revenue growth nearly flat during Q2. However, a July activity boost and continued AI innovations are keeping the company's spirits high
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper's J.D. Power rankings have been subpar for more than a decade
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
Adopt these practices to harness the potential benefits of AI tools, Robert Siciliano writes, while protecting your invaluable professional persona from the array of privacy and security dangers
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
Wreno offers a widely searchable storefront experience for real estate professionals to find and hire professionals, as well as manage projects with budgets, timelines and per property address
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Just starting out on a real estate team as a buyer's agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on