Closing gifts are no longer enough to win repeat clients
During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy
by Marian McPherson Jan 23
Lofty's new AI Assistant reveals itself at Inman Connect
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
by Craig C. Rowe Jan 23
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
Train ChatGPT with client values for AI-powered content in 2024
Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024
by Lillian Dickerson Jan 23
Ready to share your wisdom with the industry? The Triple-I survey is open
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey today
by Chris LeBarton Jan 22
Too much too soon? AI is now 'nearly ubiquitous' in real estate
As many as 80% of agents are using AI to do things like write listing descriptions, but real estate leaders also have concerns about 'guardrails' for the tech
by Jim Dalrymple II Jan 18
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO
Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience
by Marian McPherson Jan 16
Flexibility drives new Real Brokerage affiliation models
According to Real's Tamir Poleg, the new programs are set to accelerate growth, 'providing unparalleled opportunities for independent brokerages and teams to expand their businesses'
by Craig C. Rowe Jan 10
Real estate's AI boom is behind the curve on lead generation: Triple-I
More than 30 proptech leaders who responded to the Inman Intel Index monthly sentiment survey signaled the areas where they believe artificial intelligence will most change real estate in 2024
by Daniel Houston Jan 10
Inman’s flagship events are expanding to new markets in 2024
Inman announced that it will expand its live event offerings in 2024, bringing its iconic Inman Connect conferences to Miami, Florida, on May 21-22, 2024, and Austin, Texas, on Oct. 9, 2024
by Inman Jan 3
What the biggest names in real estate really thought of 2023
As real estate dives into the new year, 14 of the industry's top leaders looked back on mortgage rates, slow sales, antitrust suits, NAR drama and other headline-making stories from 2023
by Marian McPherson Jan 2
How well do you remember 2023's biggest real estate stories?
Scandals, lawsuits, technology and more dominated the headlines in what turned out to be one of real estate's most eventful years in recent memory
by Jim Dalrymple II Dec 29
Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29