Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Eye-catching posts keep readers' attention
Change what you're doing before it costs you
Lessons from the successes (and failures) of an entrepreneur and former fighter pilot
Use all this tech to your advantage
Takeaways from the Connect keynote speech that I'll never forget
Finding your sweet spot in real estate advertising
Get specific, get simple and get singular
Hone your work for your audience
Capture what you need from consumers without scaring them away
Unless you really understand what they mean
Your personal journey is your differentiator