In the age of AI, authenticity wins
Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast 'Glitter and Gay' share branding wisdom with crowds at Inman Connect New York
by Craig C. Rowe Jan 25
10 ways to provide concierge service, elevate your UVP
Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams
by Jessi Healey Jan 24
Sherry Chris, Tami Bonnell, women leaders share top advice for 2024
Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders
by Bernice Ross Dec 20
Americans hate their jobs. Real estate pros don't have to
Opinion
Understanding the current state of work culture could save stress and retention woes, writes Rachael Hite. Here are a few ideas on how brokers can make work more enjoyable in 2024
by Rachael Hite Dec 1
The 2023 word of the year is ‘authentic,’ but what does it mean?
Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp's Troy Palmquist looks at what it means and how you can put it to work in your life
by Troy Palmquist Nov 29
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
How to transform your public speaking fear into a superpower
A fear of public speaking is common, yet it's often perceived as a weakness. NYC agent Nikki Beauchamp teaches you how to turn that anxiety into fuel for your next presentation
by Nikki Beauchamp Oct 13
How to find (and harness) your distinct marketing voice
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
by Rainy Hake Austin Oct 12
Drum up inventory through direct mailers, social media and more
The low-inventory problem has consumed many agents' minds for years. Top agents shared at Inman Connect how they stay ahead of the game by drilling down into some of these strategies
Luxury homebuyers and sellers need straight talk on the market
Luxury agents can earn points for authenticity by giving clients a clear picture of prices today's housing market will bear as long as it's backed by data, experts said at Inman Luxury Connect
by Matt Carter Aug 7
How to keep in touch with clients in an authentic way
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
by Mauricio Umansky May 18
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21
The best of Engel & Völkers' EVX: 'Ninja drops' and 'witness' collection
Topics across Engel & Völkers' 2-day conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more
by Lillian Dickerson Mar 15
Authentic marketing helped launch the careers of these 3 agents
Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at ICNY on Wednesday
by Lillian Dickerson Jan 25
Nest Seekers' Mia Calabrese plans to make 2023 a billion-dollar year
Ahead of Inman Connect New York where she will discuss with other top producers how to become the star agent in a market, the luxury agent said she has ambitious plans for the new year
by Lillian Dickerson Dec 23