Is your inability to say 'no' costing you thousands in real estate?
The problem with opportunity costs is that they tend to be hidden
by Bernice Ross Jul 5
When the market doesn't want your home listing
Rethink pricing, staging and neighborhood borders before giving up on that unsold listing
by Bernice Ross Jun 26
The middle of a road
A step-by-step process for creating and marketing an effective brand and using it to convert leads
by Bernice Ross Jun 19
Tears, grit and inspiration: How 3 women overcame adversity in real estate
Rather than letting obstacles hinder success, these strong women used them to fuel determination
by Bernice Ross Jun 12
A barista pouring latte art into a latte
Marrying old-school approaches with today’s hottest tech tools is a win-win for your business
by Bernice Ross May 1
Why redlining and discrimination are still real estate's problem
It's illegal, and several organizations are fighting it
by Bernice Ross Apr 3
8 steps to separating ideal real estate clients from your worst nightmare
How to create a targeted consumer profile for improved lead generation
by Bernice Ross Mar 27
6 savvy ways real estate agents can save their clients money
Get strategic -- and creative -- in your financing and marketing options to secure the best deal for your buyers and sellers
by Bernice Ross Mar 20
A smartphone by the side of a bed
Staging experts will tell you that master suites should be staged as a retreat -- no one stages with a cell phone
by Bernice Ross Mar 13
Piglets behind a fence
When a market is hot, sometimes buyers might be too eager to make a mistake
by Bernice Ross Mar 6
How to respond when real estate clients demand to know your politics
Opinion
If you're prepared to make it work despite a potential divide, stay neutral and find common ground
by Bernice Ross Feb 20
Do you have what it takes to work the ultra-luxury real estate market?
What you'll need if you want to break into the ultra-high-net-worth game
by Bernice Ross Feb 13
Boomers: Get ejected, leave or play the game full-out?
The world is changing, and you have three basic choices
by Bernice Ross Feb 6
Insights and sage advice from Inman Connect New York 2017
A recap from the top speakers and sessions of the week
by Bernice Ross Jan 30
A rickety bridge with gaps
Why the issue of dual agency is a perfect storm that could transform business
by Bernice Ross Jan 16