How to define your target audience without losing existing business
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
by Nick Schlekeway May 7
RE/MAX meets expectations in Q1 but forecasts turbulence ahead
Revenue fell to $74.5M, down from $78.3M a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX Thursday after the markets closed
by Richelle Hammiel May 2
Here are your best marketing tips for 2025: Pulse
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
by Inman Mar 19
Social media 2025: The new rules of engagement
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
by Inman Mar 13
Time for a professional refresh? Here's where to start
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
by Nikki Beauchamp Mar 1
RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
by Taylor Anderson Feb 26
Mauricio Umansky on building a brand-centric brokerage culture
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
by Mauricio Umansky Jan 30
8 steps to launching your personal brand as a new real estate agent
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
by Darryl Davis Nov 18
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Broker Spotlight: Calah Andelman and Kaala House
Find out how these broker besties are building a market presence in Bentonville and why 'many of [their] all-time best days happened in real estate'
by Christy Murdock Nov 7
Baird & Warner to unveil first rebrand in nearly 40 years
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
by Richelle Hammiel Oct 30
10 top takeaways from Inman Connect Las Vegas
These Inman Connect Las Vegas panels highlighted the immense value of community and collaboration in driving our industry forward, Inside Real Estate's Stacey Soleil writes
by Stacey Soleil Aug 6
Mauricio Umansky's 4 brokerage-building growing pains to watch for
With forethought and savvy decision-making, The Agency's Mauricio Umansky writes, you can overcome your brokerage's biggest obstacles
by Mauricio Umansky Apr 11
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
What the Ritz Carlton can teach you about elevating client service
Want to stand out from the crowd of real estate professionals? Take a tip from Milena Monet and emulate some of the business world's biggest names
by Milena Monet Feb 29