As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
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Aligning identity, culture and growth to build a brand for the future
A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
Revenue fell to $74.5M, down from $78.3M a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX Thursday after the markets closed
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Find out how these broker besties are building a market presence in Bentonville and why 'many of [their] all-time best days happened in real estate'
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
These Inman Connect Las Vegas panels highlighted the immense value of community and collaboration in driving our industry forward, Inside Real Estate's Stacey Soleil writes