Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Brad Nelson talks to Inman about creating campaigns that resonate with an international audience in more than 70 countries with different languages and cultural cues
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
According to CEO Bess Freedman, the new website design reflects BHS' commitment to delivering a simple, easy consumer experience
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
Sponsored Content
Everything you need to climb to the top of your sphere and win more business
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?