Follow the playbook of Calgary, Alberta Realtor Brad McCallum for YouTube success
Opinion
If you are considering starting a new brokerage, there are many things to consider. From demand to sustainability, these key points will have you covered during your discovery process
The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
Former Compass regional president Kamini Rangappan Lane has joined Sotheby's International Realty, according to an announcement on Monday. Lane will lead the brokerage's sales strategy
The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
Reuveni LLC will operate 'as a separate line of business' at Coldwell Banker Warburg and will focus on the sales and marketing of new development projects
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
Opinion
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage's end-to-end capabilities
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
CEO Sven Odia announced the news to attendees at Engel & Völkers Americas' annual EVX Unlocked conference via a video shot at Parsen Mountain in Davos, Switzerland
Business cards have pretty much gone the way of the bustle. It's time to bring branding in line with today's digital trends
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
For many real estate agents, honing your craft and finding a specialization are key to standing out from millions of other Realtors in the country
Sacramento-based agent Jessica LaMar shares her winding journey from Lululemon manager to rockstar rookie in the midst of a pandemic — and what she's learned about herself in the process