real estate agents
Opinion
While we may hold different views on policy, we're all working toward the same goals
by Darryl Davis May 12
A photo of Giorgio Armani among fashion models to represent brokerage leadership lessons from Giorgio Armani.
The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work
by Darryl Davis Sep 25
Your brand isn't what you say it is (it's what others see)
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
Mauricio Umansky on building a brand-centric brokerage culture
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
by Mauricio Umansky Jan 30
Latest NAR member benefit: high-end printed marketing collateral
The guide will wrap specific branding aspects and language about the brokerage around copy on best practices for buying and selling. It will cover essential aspects of the transaction process
by Craig C. Rowe Jul 28
3 rules for keeping your brokerage's branding in check
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
by Erica Ramus Sep 17
Agent/broker perspective: Should a successful brokerage update its image?
Opinion
Companies should evolve with the times, but the logo should remain consistent as a touchpoint for consumers
by Anthony Askowitz Jan 29
Q&A: Global luxury brokerage spills branding video secrets
Should brokers wrap agents into their brand or propel individuality?
Two diverging schools of thought can produce equally successful results -- expert panelists at Global Connect weigh in
by Caroline Feeney Apr 12