Mauricio Umansky on building a brand-centric brokerage culture
Mauricio Umansky on building a brand-centric brokerage culture
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
by Mauricio Umansky Jan 30
3 rules for keeping your brokerage's branding in check
Opinion
3 rules for keeping your brokerage's branding in check
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
by Erica Ramus Sep 17
Agent/broker perspective: Should a successful brokerage update its image?
Opinion
Agent/broker perspective: Should a successful brokerage update its image?
Companies should evolve with the times, but the logo should remain consistent as a touchpoint for consumers
by Anthony Askowitz Jan 29
Q&A: Global luxury brokerage spills branding video secrets
Q&A: Global luxury brokerage spills branding video secrets
Be authentic, and think universal
by Dani Vanderboegh Aug 26
Should brokers wrap agents into their brand or propel individuality?
Should brokers wrap agents into their brand or propel individuality?
Two diverging schools of thought can produce equally successful results -- expert panelists at Global Connect weigh in
by Caroline Feeney Apr 12