How an Oklahoma agent turned a $35 list price into marketing magic
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
by Marian McPherson Jul 22
Are commissions still falling? What Intel's watching in weeks ahead
Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here's where things stand today
by Daniel Houston Jul 21
3 secret AI prompt strategies that supercharge your business
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
by Bernice Ross Jul 16
How to help your buyers avoid costly mortgage mistakes
When buyers plan and have the right people on their side, mortgage expert Phil Crescenzo Jr. writes, they can stay in control, and the rest becomes a lot less stressful
House hacking: A creative solution for your exhausted buyers
House hacking is a mindset shift that turns today’s real estate market challenges into strategic advantages, broker Julie Busby writes
by Julie Busby Jul 9
Rookie to rockstar: What every new buyer's agent needs to know
Just starting out on a real estate team as a buyer's agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients
by Verl Workman Jun 30
Small, medium or large? Choosing your Goldilocks real estate team
Whether you want a small, agile team or a full-scale operation, your business should support your lifestyle, not the other way around, coach Verl Workman writes
by Verl Workman Jun 12
Wants vs. commitment: How to know if your buyers are really ready
If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes
by Darryl Davis Jun 9
7 critical activities for effectively working with buyers in 2025
Those who understand the requirements of today's market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes
by Carl Medford Jun 5
Here's how being a buyer's agent changed in the past year: Pulse
More than a year past the buyer commission lawsuit settlements, here's how you've changed the way you do business with buyers
by Inman May 27
Real estate agent commissions are not falling off a cliff
A new Redfin report indicates that most consumers are still willing to pay for their real estate agents and that last year's NAR rules have had minimal impacts on agent pay
by Jim Dalrymple II May 16
10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7
A picture of someon googling something to show how to set up your Google Business Profile in real estate.
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
by Jimmy Burgess May 2
7 buyer objection handlers to get that agreement signed
Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction
by Darryl Davis Apr 9
5 reasons homebuyers need their own agent now more than ever
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
by Bernice Ross Feb 12