Majority of Americans now use AI to learn about the housing market
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Steven McCloskey shares the lesser-known tools agents can't stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters
by Steven McCloskey Sep 24
A woman standing in front of a wall of tv screens to illustrate how to multiply your output when you learn how to repurpose real estate content with AI.
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
by Josh Ries Sep 23
Summer Goralik in front of a techy background to signify what ChatGPT got wrong about real estate law.
Compliance expert Summer Goralik put AI to the test on California real estate law. Here’s what it got right, wrong and dangerously incomplete
by Summer Goralik Sep 23
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
by Lauren Henss Sep 18
AI real estate agent
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.
by Taylor Anderson Sep 18
A business woman standing next to a high-tech outline of a face to symbolizing the beginner’s guide to AI for real estate agents.
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
by Drew Thompson Sep 17
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
Keller Williams exec shares how to win trust with clients — and Google
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks AI, social media and the continuing importance of fostering in-person connections
by Marian McPherson Aug 11
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4