Your coach has never sold a house — that’s your problem
Club Wealth CEO Michael Hellickson breaks down why agents are listening to the wrong people
by James Dwiggins Apr 6
Here’s where real conversion begins (Hint: It’s not the lead)
Stop obsessing over objection handling, and start adding value at every stage
by Josh Ries Mar 31
real estate lead-generation strategies
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
by Josh Ries Mar 10
Instagram Stories update
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
by Alyssa Stalker Dec 17
pros and cons of AI for real estate
'The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,' Rocket CEO Varun Krishna says in detailing how AI will power growth
by Matt Carter Oct 30
Truths about real estate business that drive long-term success
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
by Jimmy Burgess Apr 4
Performance marketing for real estate: What you should know
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
by Eric Bramlett Oct 5
'Make the pie bigger:' New York moves on 1st hotel conversion
A struggling Hilton hotel, near John F. Kennedy International Airport, will be converted to nearly 300 affordable housing units, according to a plan first reported by The New York Times
by Ben Verde May 8
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
A man examining a contract closely
California-based agent Mindy Ni alleges Compass failed to pay her commissions and misled her as to the terms of her independent contractor agreement in order to recruit her
by Andrea V. Brambila Jun 10
How this $1M top real estate producer takes charge of his day
If you don’t own your time, you’ll never be able to operate at your highest potential. How do the most successful real estate pros approach their day? Here's what this million-dollar top producer does, hour by hour
by Jimmy Burgess Nov 12
A man's hand navigating GPS while driving
How to plan for a fruitful next year
by Bernice Ross Dec 12
Houzz tour: stunning church conversion in Chicago
Former Methodist church built in 1901 finds new life as an awe-inspiring family home
by Inman Sep 8
How to use the 'principle of one' to maximize your landing page
Get specific, get simple and get singular
by Aaron Orendorff Aug 17
Stainless steel funnels
Drive more clients deeper into your conversion funnel using these tips
by John Doherty Jul 28