customer relationship management
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
With its acquisition of Unify, Propertybase is in a position to facilitate referrals between real estate brokers and lenders
On the occasion of Compass' annual REtreat in Atlanta this week, take a look back at the New York City-based brokerage's decade-long evolution as covered by Inman
The platform, called Local Showings, will integrate with brokerage and MLS technology. The company also says it is seeing significant interest in the platform
At Inman Connect Now on Tuesday, Century 21 CEO Mike Miedler discussed his company's focus on an open architecture platform
Leaders Jonathan Spears and George Laughton shared the systems and tools that fuel their über-successful real estate teams during an Inman Connect workshop on Thursday
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
Opinion
Robert Reffkin mentioned at Inman Connect Now that only 20% of agents use a CRM in a meaningful way. From lack of time to feature bloat, adoption is a challenge, but one new work habit each day can help
The CEO of Side doesn't call his brokerage a 'tech company,' and there’s no comparison to the other brokerages of the world, Guy Gal explained at Connect Now
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
What does GPT mean? What's blockchain, really? Use this evolving list to sound smarter at your next mastermind meeting
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success