Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
Opinion
With AI insights, a training academy, property intelligence and improved user experience, Fello continues to evolve
Some real estate agent types aren't going to survive this market, Jimmy Burgess writes Here's how to avoid being one of them yourself
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing